L'oreal Infallible Never Fail lipcolour is definitely NOT new, but I never really had the urge to try it until recently. Let me just say... I was missing out. Where have you BEEN all my life Never Fail in Apricot? It's probably going to be my new go to easy lip color.
There are a whopping 25 shades so there's sure to be a color for everyone. The color is highly pigmented, but it does kind of come out a pinch lighter than advertised, so just keep that in mind during your selection process. The formula sets quickly, is pretty non-drying. What I love is that this bad-boy of infallible lipcolor doesn't come with a goopy clear gloss, like some longwear, instead it comes with a lightweight balm. The balm makes your lips smooth with just a little bit of shine, and you can reapply every time your lips need a little boost. Even better, it doesn't sit into the creases of your lips like some long wear lipcolors do (no raisin lips, ladies).

The applicator is a little bit funky... it kind of reminds me of a cigarette lighter. It's like... the transformer of the lipcolor world. Each side slides out, but are contained within the crazy little contraption. The color side twists and you get a little wand applicator, the other "white" side, pops out and you have your balm. When your done they pop back in. A little clunky, but... realistically... you can't accidently lose one. Pretty crafty!
Overall, I'm pretty impressed L'oreal. After a nine hour work day, involving approximately 3 coffees, bottled water, and a lunch break, I left work with a slightly faded, but still noticeable, apricot colored kisser.
I'm totally a fan.
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